Quelle horreur! Asterix surrenders to McDonald's

[Jochgem]

http://www.telegraph.co.uk/news/worldne ... nalds.html

A new McDonald's advert featuring Asterix enjoying a hamburger and fries has sparked outrage among French comic purists who claim the Gallic hero has surrendered to the American fast food chain.

The mustachioed warrior and his larger-than-life chum Obelix, famed for defending a village in Gaul from Roman invaders, are shown revelling in a McDonald's outlet while the village's tone-deaf bard, Cacofonix, sits outside tied to a tree, his harp by his side.

The scene is a send-up of the comic book's normal village banquet. Instead of feasting on ale and wild boar, they tuck into Coca Cola and a Big Mac. "Come as you are", reads the slogan on the bottom of the billboard, which was designed by Euro RSCG, the advertising agency.
[...]

[Furienna]

Wow... Overreaction much?

[BBally]

Wow... Overreaction much?

Yep, pretty much.

Seriously, the partnership of marketing and popular characters go as back as Superman appearing in 1940's Kellog's ads.